At the end of the Unconference, Jeff asked each of us to throw down with negatives and positives about the event on this conference blog- So here we go--
Positives:
There was a palpable buzz in the entry hall when I arrived. Everyone was pumped up to be there and it was great to finally meet people I had only known thru words on a page. It was fun and interesting to have the “wall of fame” with photos, and the networking opportunities at the conference and poker event were truly excellent.
Nobody could have any excuse for not getting to know a bunch of interesting people at this Unconference. The lack of vendor B.S. and commercial imperative was also utterly refreshing.
EA has a great location- parking, traffic, and finding one’s way around the campus were no problem at all. SFO is a helluva nice airport. The light rail system tying SFO together works really well – while many airports have hundreds of shuttles for rental car, parking, and inter-terminal movements, SFO is now clean, quiet, and uncongested around the whole area. All things considered, the travel aspect of this conference was one of the easiest possible.
I did not stay at Sofitel- rather the mucho cheaper ( Main Sequence way) Marriot at the San Carlos Airport a few minutes away, (the Hiller Aviation Institute at the San Carlos field is one of the finest private museums I have experienced- a must for aviation buffs) and it was a nice stay.
The value ratio of the whole thing was outstanding. I’ve been to events with multi-thousand dollar registration fees that could not touch this one for quality of participants and physical production. EA spent some considerable resources on it . In general, EA (and not just thru Jeff and Cindy, and the other great EA employees who attended) showed itself in a great light as one of our leading corporations. The place actually makes you proud to be an American, as corny as that sounds.
Negatives: a little too much “Un” in the “Unconference”
The tracks were too undifferentiated (quite a bit of apparent overlap) and the goals too diffuse (finding problems is easy and takes up lots of time while real solutions don’t often arise from mere jawboning).
My suggestions:
Narrow the tracks and run four separate one hour sessions, grouped by domain and expertise. Four tracks would be plenty, with 2 groups per track/ per session. That would use the same footprint in terms of conference space and time, but offer more focus for each participant.
Reorient the track goals to simply provide excellent mutual education on subjects of great interest or knowledge to track participants, including reading/resource lists for individuals to use after the event.
I think that’s a meaningful result because I notice an effect from individual blogging whereby the concentration required for writing and the need for a logical viewpoint on a topic forces me to think a more formally.
With the great enhancement of other people’s experiences and knowledge, these types of tracks may not foster direct solutions, but they may form the kind of nurseries that can lead to better ideas. For instance, with business software / technology 102; I would consider myself nearly an expert. On the other hand, I’m fascinated with identifying and measuring talent in multiple dimensions- but not very expert in doing so. In one session, with other experts, we could talk inside baseball. In a second, I could share key insights with non-experts, and enjoy the reverse in the other two sessions in another domain.
This kind of format would give experts a chance to huddle together for one session, and to spend time with non-experts in the same domain in another session, while everyone can still hit two of the four topics that most interest them. Many times, non-expert views put expert views to the test- and an Unconference is a great place for that kind of exercise, but also, especially when time is tight, we have to recognize that real value may require focus and advanced knowledge.
And of course, being an Unconference, everyone would self-assess their own expertise for the purposes of picking the A or B session on each topic.
I would also suggest that everyone get a few copies of their wall of fame sheet to pass around at the start of sessions. Otherwise, simple introductions and background chats take up too much time, and become redundant for many in later sessions as the groups remix. I think also that one leader per session is adequate for fifteen to twenty people, especially when education is the goal.
With fifty-two weeks rather than twelve to prepare, and the experience of 2007, I think Talent Unconference 2008 could easily be one of the premier events in the talent space, if Jeff and company decide to take the plunge again.
It’s a big job, and could surely be a full-time job, which is all the more reason to thank Jeff, Cindy, Sean, EA and the leaders and everyone else who made 2007 happen- it was a big bite to benefit of lot of people, and I think it was a great achievement.
I would go again without hesitation and I hope the event does enjoy a future life; it was a good start and the potential is there in both format and the crowd to create a positive impact beyond our limited everyday workspaces and connections.
What more can you ask ?
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